Advertising Overseas Property Online
With the demise of overseas property coverage in the print media in Ireland, I’ve been asked on a number of occasions about advertising overseas property online. My own site is one of the few Irish sites that deals exclusively with overseas property matters, so it has been attracting a lot of traffic from Irish people looking at both overseas property sales and purchases.
There are obviously other options, but this is my site so I’m here plugging my own online entity in this post. As you can see from the headline picture (and a more complete one further down the page), when it comes to advertising overseas property online there is just one choice. On the medium that matters these days – the internet – my own site comes up highest for the most searches relating to overseas property in Ireland. In fact, it rates pretty highly for many of those searches in the UK as well, as evidenced by the strong levels of traffic from the UK over the past few years.
If you just want to have your property listed on a straightforward property listing service then you could try the overseas property sections on Daft.ie or MyHome.ie, both would have a pretty wide audience in Ireland, but your property will just be chucked in there with lots of others. It’s very hit and miss and, in general, people have reported very little success with the money they’ve spent promoting their properties on either. There’s no opportunity for any editorial, so the properties very much live or die by the listing they get – there’s nothing to tell the story.
If you want to get up the internet search listings for the phrases that matter to you then you need to be seen on this site – that’s probably how you found it to begin with. Just keep in mind that Google, the search engine that really matters these days, is going more and more toward ‘local’ listings. Therefore sites that are deemed to be of a high quality and ranking in the country or area in which the search is carried out will tend to be found higher up the listings. Take the search pictured below, for instance, which is for ‘Buying a Property in Montenegro’. In Ireland, this website comes at the top of the search listings:
Advertising Overseas Property Online – Local Search Matters
If you do the same search in the UK, for instance, this post will not appear at the top of the list as, being a website with content aimed at Irish users, it is considered to be of more interest to Irish internet users looking at that particular search term. Search is becoming very localised, moreso all the time, and advertising your property in highly rated UK websites won’t necessarily get them noticed in Ireland. In fact, UK focussed content is very often of very little interest to Irish internet users looking at overseas property.
Therefore, if you are interested in advertising overseas property online in Ireland then this is the website on which to be seen – it’s where everbody in Ireland interested in overseas property comes.
Advertising Overseas Property Online – Contact Me Now
If you wish to speak with me about your options in terms of promoting your property, development, resort or even country in Ireland – just drop me a line on info@diarmaidcondon.com.
